Julia Matyash, director of Sovtelexport, the sales arm of Russia Television and Radio, describes the huge success of strong drama series in Russia, Europe and even Latin America.

Strong Russian dramas with a main female character and based on real events such as "Zuleikha Opens Her Eyes" or "Ekaterina" seem to be the Sovtelexport's hallmark. Julia Matyash, Director of the sales arm of Russia Television and Radio, talked with Senal News about those powerful titles and the company’s revamped offer for MIPTV.

Russia Television and Radio titles have a strong appeal in Russia but they have also caught the attention of international audiences, as for example in Latin America. What differences do you note between Russian and Latin American audiences?

“First of all, any audience is interested in seeing true and sincere stories based on timeless and universal truths. People want to see real characters they can sympathize with in order to be fully absorbed in the plot. And undoubtedly, viewers of any nation value masterfully directed high-quality films featuring great acting performances.”

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